THE BOXING BUSINESS

NEW YORK, NY – JUNE 20: Chairman and CEO of Golden Boy Promotions Oscar De La Hoya attends the Canelo Alvarez and Gennady Golovkin Press Tour at The Theater at Madison Square Garden on June 20, 2017 in New York City. (Photo by Brad Barket/Getty Images)

In boxing times goes by fast, the weeks, the months, the years and time naturally changes everything,

From the 70s where Muhammad Ali was the star of boxing, to the 80s where Sugar Ray Leonard, Tommy Hearns, Roberto Duran, Marvin Hagler, the 90s where Mike Tyson, Julio César Chávez and later Oscar De La Hoya rule boxing to the 00’s where Fernando Vargas, Trinidad, Roy Jones and Mayweather were the sport biggest attractioun now Canelo Alvarez is the sport biggest star, Saul Alvarez is that one fighter who sells, a promoters dream.

“There’s no secret about it and it has a lot to do with the new model of the fight game, boxing has worked in different ways during different times, the promotion is different now, the way people watch and consume entertainment is also different from regular cable tv to PPV, to the social media times, where you can grab a phone or a tablet and watch the content is where the sponsors and the promoters are hitting their target.” Said Oscar De La Hoya CEO of Golden Boy Promotions.

“The public wants to see great fights; that’s all they want. There’s no nationality when you are inside the ring. You want to see great Great cards like the one we have tomorrow night, we as a company are signing all the talent we can from any nationality so we can deliver the best product possible, we are always looking into the future, where the business leads thats where we are going.” Continued De La Hoya.

“It has been a lot of changes in the way the business is conducted, the modern era is here, the market has change, we are targeting the millennial market and that is the Hispanic market right now, Canelo is the biggest star in boxing and the sponsors are happy to be associated with him, we are looking to that direction” said Loretta Lucero, president of Touch Point Marketing who works with Golden Boy Promotions in the task of getting the trust of the right sponsors.

The sponsors are an important par of the promotion, their work is to constantly reminding the public that there’s is a fight coming up, in the restaurantes, in the supermarket, the licor stores the fans keep seeing images of the fighters, of the event, lot of work put on by Tecate, Hennessy and many more and their work is very important and it has merged perfectly with boxing since their share the same vision.

“The story behind Golden Boy Promotions inspired us,” said Giles Woodyer, Senior Vice President, Hennessy US. “Oscar de la Hoya’s drive, determination and ongoing quest to pursue his dreams has reflected across this impressive network of athletes and is aligned with our own brand philosophy. We are excited to be partnering with such an outstanding organization.”

“We are extremely happy to be involved with Oscar De La Hoya and his company, our relationship is great, it started two years ago and it’s amazing to be part of such great sport, Tecate and boxing work together perfectly, we want our costumers to know that we do everything possible to give them what they want and that’s a great product and great events like Canelo vs GGG.” Gustavo Guerra brand director of Tecate

The traditional way of making business in boxing has change without a doubt, boxing itself is moving forward, the goals remains the same, making the most out of it financially.

“I am thinking we can do 2 million buys for the Canelo vs GGG 2, I think we can hit that mark, that’s my goal and we are heading to those numbers, I think we can accomplish that” continued De La Hoya.

Canelo’s contract with HBO is coming to an end and that leaves the door open for a golden Boy Promotions and Canelo to negotiate a better deal or perhaps they might look for a new adventure.

“We will sit down and discuss that subject, there are a lot of options, we are open to making business and like I said before we are looking to the future, what ever is best for us and for the fans that’s what we will do.” Concluded Oscar