Impact Boxing returns on March 21st

The success of Impact Boxing’s first event and the support the upstart venture is receiving is truly a blessing for this faith based network. So let’s ask one question, “why has a network that mainstream America didn’t recognize until the past 60 days now have several major promotional companies eager to part with them?” That is after only it’s first sports broadcast.

The first answer many would say is the need in the space for broadcast television which would be valid if the leaders in the space weren’t exiting the space, i.e, HBO due to lack of view ship and lack of profitability.

So the next answer would be the promotion and star power attached to this first event. Team Tapia did an incredible job and are major players in their market and Austin Trout is a true boxing star. However, based on the level of competition, Trout was a 40 to 1 favorite. So what made this event receive this much attention and now this network being discussed to compete with billion dollar powerhouses like DAZN, ESPN and PBC?

We took a step back and assessed the articles and interviews and came up with this simple answer. The Impact Network represents a major change for the great sport of boxing.

In today’s landscape of boxing, several fighters fail to connect with their fan bases but when they do it’s incredible profitable with a few having reached 9 figure paydays. That it factor that fighters like Floyd Mayweather, Manny Pacquiao, Gervonta “Tank” Davis, Anthony Joshua, Deontay Wilder, Tyson Fury, and Terence Crawford have has helped them to sell out a arenas. Even non-boxers like Logan and Jake Paul, KSI, Conor McGregor and you may laugh – but the Kardashian’s celebrity boxing event – also have billion dollar star power.

Getting people to want to interact is the key to star power in Hollywood. That is what Dana White and what Vince McMahon do to make stars. Boxing promoters make champions but the Impact Network’s plan of Stars and Champions will bring a new level of awareness to the sport. A full service multimedia company from reality television shows to ad campaigns to independent movies will increase awareness of the fighters and increase viewership numbers and the sport’s fan base to bring boxing back into the world’s living room like the WWE.

The WWE is a powerhouse in ad revenue, product placement, brand integration when cross referencing with television, movies and product endorsements. Impact has worked with media and marketing powerhouse Steven Marcano and one of Hollywood’s biggest agencies to put together every piece of this puzzle and As Bishop Jackson stated, Impact plans to do movies and sitcoms and a lot more if the plan comes together. Impact will make stars and if they can fight they will have an incredibly marketable roster of fighters which could easily become not just a boxer signed to them but the face lift the sport needs to compete with UFC and WWE.